When you see a moose in a logo you might think of a Muskoka resort or maybe a northern-based brewery, but a contracting company? Well, yes, a contracting company.
When we began to brand our company, we wanted an image that reflected how proud we are to be a Canadian company. A moose was one of the Canadian icons that made our list. We then looked at native lore to see what a moose represented. A moose is strong, unstoppable and represents strong values, integrity and maturity. The same attributes we want for our company. So with the help of artist Rachel Fiske, the moose used in our logo was born and is now a proud part of our company's heritage.
Our Moose Logo